1. Strengthen data privacy protection

TikTok needs to be more transparent about its data collection and processing processes. By establishing strict data privacy protection mechanisms, 

such as selectively deleting data and clearly informing users of the purpose and storage duration of data, users' trust in the platform can be enhanced.

2. Government cooperation and compliance

As the US government's scrutiny of TikTok continues to increase, TikTok needs to strengthen cooperation with governments around the world to ensure 

compliance with local laws and regulations. For example, more local data storage facilities may need to be set up in the United States to avoid being seen as a threat to national security.

3. Localized content and innovation

TikTok can continue to increase localized content production and innovation for different countries and cultures. This will not only enhance user stickiness, 

but also create a richer content ecosystem. By promoting the creativity and content updates of local creators, TikTok can better establish a deep emotional connection with global users.

4. Increase diversified revenue sources

In addition to advertising revenue, TikTok can further develop its e-commerce platform, combine short videos with shopping experiences, use the platform's influence to

promote brands and sales, and enhance users' desire to buy. In addition, TikTok can launch more subscription services, creator incentive programs, etc. to broaden revenue channels.

5. Enhance community management and content review

Faced with false information, malicious content, and inappropriate behavior on the platform, TikTok needs to increase its content review efforts to ensure a healthier and more 

positive content environment on the platform. In addition, by adding a mechanism that combines artificial intelligence and manual review, the efficiency and accuracy of content review can be improved.

6. Strengthen brand image

Growth of local DTC brands

Local direct-to-consumer (DTC) brands are experiencing explosive growth on TikTok Shop, especially in the beauty and fashion categories. This trend highlights the platform's 

effectiveness in promoting and expanding local brands. Seizing this growth opportunity can bring huge success to small and medium-sized brands in the United States.